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FIFA's New Investor Deal: Heightened Commercialization in Football

FIFA President Gianni Infantino is making waves with the announcement of a new deal with investors, further pushing the boundaries of commercialization in football.

FIFA's New Investor Deal: Heightened Commercialization in Football

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Stand: 28.07.2026 • 23:16 Uhr

FIFA President Gianni Infantino continues to make headlines as the organization explores new avenues for commercialization. Following the introduction of drink breaks and halftime shows during the World Cup, FIFA is now set to establish a deal with investors.

Marc Eschweiler, Sportschau, 28.07.2026 • 21:08 Uhr